Second Tier is a new DeFi infrastructure project, building secure, efficient systems that close the distance between economic intent and its execution. You'll build our social presence from zero: shaping the brand's voice, growing a crypto-native audience, and turning deep technical narratives into content people actually want to read.

What you'll do:

• build and run our channels – X as the primary one, plus Telegram, and Reddit – from strategy to daily posting
• create content for a crypto-native audience: threads, memes, visuals, product teasers, launch campaigns
• turn complex tech into consistent social content
• engage the DeFi community and handle crisis comms – catch FUD early, know when to respond, escalate, or stay silent (in sync with PR, Marketing Lead, Product Team, and the founder)
• find and work with crypto KOLs to amplify reach and
• track growth, engagement, and mentions; adjust strategy on the data

What we're looking for:

• 3+ years in SMM, with 1–2 in DeFi or crypto
• proven track record growing X and Telegram for Web3 projects; launching from zero is a strong plus
• hands-on crisis communications experience in crypto
• deep understanding of DeFi: swaps, aggregators, cross-chain, MEV, intent-centric protocols, security
• native-level feel for crypto-Twitter tone – from technical threads to memes, no corporate speak
• written English B2+; all public content is in English
• ability to define strategy independently and execute it hands-on
• plus: active personal crypto-X presence, Dune, Figma

Terms: remote, flexible hours, distributed team. Ground-floor role at a founder-led project – real influence on brand and strategy from day one. Propose an idea and execute it.

Process: intro call (30 min) → test assignment (2–4 h) → deep-dive interview with the team (60 min) → offer. Two to three weeks total.